Display given to Dakar university
TCL has donated a solar-powered, low-power display system to Université Amadou Mahtar Mbow in Senegal. The campus will also serve as the Youth Olympic Village during the Dakar 2026 Youth Olympic Games. The donation ceremony was attended by IOC President Kirsty Coventry, UAM President Professor Mababa Diagne, Senegal Higher Education Minister Boubacar Camara, TCL Charity Ambassador Jacky Heung and Naimin Yang, general manager of TCL Industries' Middle East and Africa marketing division.
Professor Diagne said the system would create new possibilities for campus facilities and support students and faculty.
4,000 nits at roughly 300W
The donated system uses a TCL CSOT 75-inch high-brightness Field Sequential Color display that delivers 4,000 nits at approximately 300W, or about half the power consumption of comparable displays, the company said. The FSC approach drops conventional colour filters and produces colour by switching red, green and blue light in sequence, which the company said lifts light utilization to a transmittance above 15%. Installed at UAM, the screen is intended as an outdoor information hub that stays readable in direct sunlight.
Mural programme supports 43 artists
Separately, TCL's art initiative TCLArt is taking part in Dakar's Yeesal urban art project, which works with Senegalese artists and communities on large public murals. The project supports 43 artists, particularly creators under 35, whose work draws on African athletes, cultural diversity and youth aspirations. The release said the murals will become permanent features of the city's urban landscape.
African market since 2004
TCL said it entered the African market in 2004 and that its televisions and home appliances are now sold in nearly 50 African countries, backed by six sales subsidiaries and three regional business units. It opened its first TCL brand experience store in Africa in Johannesburg and has set up its own retail and distribution channel in Kenya. The company, founded in 1981, lists 50 R&D centres and 47 manufacturing bases and says it operates in more than 160 countries and regions.
