These guidelines exist so that partners, contributors and advertisers describe us consistently.

Name

Write the publication name in full on first mention. Do not abbreviate it in body copy.

Marks

Use the supplied logo files without recolouring, stretching or adding effects. Leave clear space around the mark equal to the height of the wordmark's capital letters.

Accent colour

Our accent colour is red, #ED3147. Pair it with white or the neutral ink tones; do not place it on saturated backgrounds.

Attribution

When quoting our reporting, credit Asia Tech Times and link to the original story.