Epson announced a new dye-sublimation printer, the SureColor F370, along with a Sublimation Primer for Cotton at the PRINTING United Expo in Las Vegas, the company said. The primer is a liquid solution that allows sublimation printing on white and light-colored cotton garments, extending the process beyond the polyester substrates it has traditionally been used with.
Epson said the F370 is engineered specifically for dye-sublimation printing and has a footprint small enough for tight home studios. It prints at 13 by 19 inches, and Epson lists apparel, towels, cutting boards, photo panels, home decor, signage and promotional items among the products it can produce. Media handling includes an auto-switching 150-sheet 8.5-inch cassette and a 15-sheet tray for 13-by-19 stock. The company also lists wireless, USB, Wi-Fi Direct and mobile printing, guided touchscreen setup, transfer paper modes and a one-year limited warranty.
Tim Check, a product manager for professional imaging at Epson America, said creators and small businesses need products that are easy to adopt and able to support growth, and that the two offerings are meant to let customers personalize a wider range of goods.
Both are on display at PRINTING United Expo 2026, which runs Sept. 23-25 in Las Vegas at Epson's booth, #C1945. The SureColor F370 will be priced at $999 and the Sublimation Primer for Cotton at $149.95, both at manufacturer's suggested retail prices, and both are due in November 2026 through authorized Epson partners and the Epson eStore.
