Coda is working with TikTok Gaming on a route that takes TikTok users in Thailand, Malaysia, Singapore, Indonesia and the Philippines directly to Codashop to buy game top-ups, gift cards and other digital goods, the company said. Creators can feature content listed on Codashop in livestreams and short-form videos.
The numbers so far
Creator videos carrying links to Codashop have drawn 1 billion views since the arrangement began in mid-June 2026. Click-through averaged above 5%, and around 5% of those clicks led to a purchase. Most of the buyers were new to Codashop.
Codashop records more than 6 million transactions and 13 million site visits each month, according to the release.
What Coda says
Zac Liew, Coda's chief commercial officer for B2B, said commerce is increasingly taking place wherever discovery happens. He said the arrangement lets publishers reach consumers earlier in the purchase journey and turn engagement into a sale through a channel that is already central to how people find games and content.
Company background
Coda was founded in Jakarta in 2011 and is now headquartered in Singapore. Codashop started in Indonesia in 2014 and has since expanded across the region and beyond. Coda's publisher and digital business clients include Activision, Electronic Arts and Riot Games.
