BICSI, which describes itself as the global authority on telecommunications infrastructure, said it has launched a new brand and organizational identity. The organization said the change is focused on the immediate needs of the telecommunications industry worldwide.
John H. Daniels, BICSI's chief executive, said the new brand reflects both what the organization is today and the leadership role it intends to play in the future of ICT infrastructure. He said the responsibility to provide technical expertise, standards and professional development has grown as technology advances and demands on the industry increase.
BICSI said the launch will not interrupt the services, certifications or support its members and customers rely on. It said the change will bring consistency across its offerings and make them easier to recognize and engage with, and that audiences in every region and channel will have access to the same products, now grouped under five core offerings: Standards, Certifications, Training, Community and a Policy Center.
The organization's new tagline is "Higher Standards. Stronger Connections." BICSI said the tagline reflects its focus on innovation and quality across the industry. It pointed readers to BICSI.org for more on its work.
