What the brand announced
YSTUDIO, a stationery brand based in Taiwan, announced a 2026 Brand Day Gift Box and a new series of its classic retractable ballpoint pen on 14 November, the company said. It directed readers to explore the new releases on its website.
Inside the gift box
The gift box takes the key as its central symbol, the company said. Each box holds one original postcard from a century ago, selected at random, together with a story booklet in which AI interprets the postcard and the message on it. The set also contains a blank postcard exclusive to Brand Day and a bookmark shaped like a stamp, made of brass.
Two new pen colours
The retractable ballpoint pen in the brand's core collection is offered in two new colours, Still Star Gray and Moonlight Silver. The company said an electroplating process gives the pens greater durability and a comfortable feel in the hand. Alongside the existing brass version, the new colours make up the Inner Universe series, which takes the universe inside each person as its colour inspiration.
Founder and reach
Yi Liao, the founder, said the brand believes that through writing people can connect with one another and come to know themselves better, and that he still writes cards to people who matter to him. YSTUDIO was founded in Taiwan in 2012 and works mainly in brass, the company said. Its products are sold in 36 countries, with a presence in cities including Paris, Milan, London, Copenhagen, New York, Tokyo, Shanghai, Hong Kong and Bangkok, as well as in Nigeria and Israel.