Three honors at AMEC
LG Electronics said its AI-powered communications measurement platform, PRISM AI, won three honors at the 2026 AMEC Global Communication Effectiveness Awards, which are run by the International Association for the Measurement and Evaluation of Communication.
The platform took Gold in the Best Use of AI in Communication Measurement category. It took Silver in the Best Use of a Measurement Framework category and in the Step Change Award, which is given for the best improvement of a measurement journey.
How the entries were judged
AMEC scored entries against fixed criteria for excellence this year rather than against one another, the company said. Judges were not permitted to use generative AI tools to support or inform their evaluations. LG said the process put the greatest weight on how reliable the findings were, whether they were acted on, and how they shaped later communications planning and strategy.
The numbers LG reports
LG said the platform runs on two metrics, the PR Score and the Communications Impact Index, built around three ideas from AMEC's Barcelona Principles 3.0: outcomes over outputs, quality plus quantity, and transparency. It processes large volumes of articles in real time and uses large language models to interpret coverage across languages and markets.
Since its introduction, LG said, media monitoring has grown from 53 countries to 200 and the number of tracked brands from 5 to 30, while time spent on reporting has fallen from about a month to one hour. The platform's filtering removes more than 78 percent of spam and irrelevant content at over 95 percent accuracy, according to the company.
What the company said
Cho Jung-bum, head of the AX Center at LG Electronics, said the recognition came from the public relations industry's most respected global body and that the company would keep refining the platform's methodology while widening its capabilities and scope. LG said the AMEC result follows a win in the Best AI Tool or Product category at the 2026 IN2 SABRE Awards Asia-Pacific, held in Singapore in August.
