Firmable adds a tech detection layer
Firmable, which describes itself as an AI-native B2B sales platform, has launched Tech Intelligence, a product that shows revenue teams the software, infrastructure, cloud and AI a company runs and joins those findings to company and contact records Firmable verifies. It is available as a paid add-on inside the Firmable platform and through the Firmable MCP in Claude, ChatGPT and Copilot, the company said. The launch was announced on 19 October.
What the product covers
The company puts coverage at 75,317 technologies across more than 19 million businesses, including back-office systems such as mail, hosting, identity, cloud and self-hosted services that it says website-based tools miss. Firmable said it combines four detection methods — website crawling and job-ad extraction alongside network and infrastructure observations — whereas most providers use one or two, and that a review of 42 technographic and go-to-market data providers found none documenting the same combination. Every detection carries a high, medium or low confidence score and a last-observed date, and the company said all of it is built from public-facing information, with no logins, no credentials and no access inside a customer's network.
The gap the company cites
In a Firmable survey of US sales teams, 71 per cent ranked a lack of timing and context on a prospect as their biggest headache, ahead of bad contact data, and 12 per cent said they had a tool that solves it. Leigh Jasper, co-founder and co-CEO, said the company's AI monitors 10 billion internet endpoints every week and matches what it finds to company records. Firmable said the product is aimed at software and technology vendors, managed service providers, IT services firms and integrators, cybersecurity providers and MSSPs, and resellers and partner teams.
Markets and timing
Firmable lists the markets as the US, Canada, Australia, New Zealand and Southeast Asia. The launch follows the company's MCP release in July 2026. Chester Thompson, VP, Americas, said sales teams in the US and Canada are not short of data but lack the context that turns a list into a conversation, adding that they can see which accounts still run particular systems and who owns the decision before making contact.
